Ampleforth is a cryptocurrency startup based in San Francisco.
We developed the first phase of a Digital Ad Campaign on Instagram and Facebook, that aim to spark curiosity for the message introduced and memorability on the targeted audience.
The complexity of the financial world though, is often not accessible to everyone, scaring and pushing people away. This is why, instead of being literal and explain exactly what is the innovation that the company brings, we decided to use a metaphorical language that through the comparison of 2 opposite concepts that everybody can understand (fixed and elastic), instill the idea that one of them is better. This pushes people to follow the URL to the company’s website and finally deepen their knowledge in what Ampleforth does.
In an industry in which every company’s design identity is starting to look alike, we wanted to send the message that Ampleforth is new, fresh and is bringing innovation. Therefore, we chose to use a cartoony style that once again, will bring the people closer to the message and will make Ampleforth stand out from the crowd.
Softwares: After Effects, Illustrator, Animate