Samsara BeatsCover Art
Samsara Beats is a Drum and Bass and Half Time record label, based in San Francisco.
Newly born, they needed a strong identity, appealing for their audience.
We started to work on the culture that the label is representing: drum and bass was originated from the rave culture in the 90s so the branding of the label must recall the same strong colors and feelings of that particular scene.
The owner of the label is a drum and bass producer himself, so he wanted the producers on his label to be perceived as a family, in order to be emotionally closer to their audience. This is why we’ve decided to use the same template for every mixtape and the same template for every EP, so at a first glance at the covers, you know they are part of the Samsara’s family. They are recognizable and memorable.
For drawing the interest of the collectors and more passionates of the genre, we printed some of the EP’s on cassette tapes.
This is a collection of some of the Cover Art and merchandise of the label.
Client: Samsara Beats