Jericho is a city in the West Bank, built on an oasis where water has always been a key element visible by everyone, flowing on the ground and reaching every house.
After the development of a water piping system, carried on by the municipality of Jericho with the support of the Italian government and thought as a modern solution in line with many western cities, a series of problems started to arise.
The lack of surface water, that used to be a fundamental component of the microclimate of the oasis, brought to a crisis in the production of fruits and vegetables.
The conducts where this surface water used to flows, have now been filled with garbage, becoming a potential sanitary problem.
The population can play a big role in helping to solve this crisis and this video is a way to inform, communicate and sensitize them about these problems.
Targeted to the youngest generation, it’s split in 2 parts:
in the first part, we try to stimulate their sense of pride about living in one of the oldest cities in the world and in the second part we show how precious of a resource is water and how fragile and unique is the ecosystem of the oasis of Jericho.
Client: NGO Riwaq
Techniques: After Effects, Flash, Stop Motion
Published in: 2CO Communicating Complexity (http://www.2coconference.org/)